second(ary) meaning doctrine

second(ary) meaning doctrine
"доктрина второго значения" (согласно которой товарный знак приобретает охраноспособность, если благодаря его интенсивному использованию он, несмотря на описательный характер, ассоциируется в сознании потребителя с конкретным товаром и его производителем, а не вообще с товаром определённого класса)

Англо-русский юридический словарь. . 2011.

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